Google's Decision on Third-Party Cookies

In a significant move, Alphabet Inc.'s Google has decided against introducing a new standalone prompt for third-party cookies in its Chrome browser. This decision underscores the company's commitment to user privacy and security, as stated by Anthony Chavez, Vice-President of Google Privacy Sandbox.

Enhanced Privacy Features Coming Soon

Chavez highlighted that users retain the ability to customize their privacy and security settings within Chrome. Furthermore, Google is set to roll out enhanced tracking protections, including IP address protection, in Chrome's incognito mode by the third quarter of this year.

Antitrust Implications

This announcement follows the U.S. Department of Justice's recommendation for Google to divest its Chrome browser, citing violations of antitrust laws. The DOJ's stance has put additional pressure on Google's browser business, making this development a focal point for industry observers.