Google's Decision on Chrome's Third-Party Cookies

Alphabet Inc.'s Google has decided against introducing a new standalone prompt for third-party cookies in its Chrome browser, as announced on Tuesday. This move comes amidst increasing scrutiny over the company's practices.

User Privacy and Chrome's Future

Anthony Chavez, Google Privacy Sandbox Vice-President, emphasized that users will retain the ability to select their preferred privacy settings within Chrome. "Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings," Chavez stated. The company is also enhancing tracking protection in Chrome's incognito mode, with plans to introduce IP address protection tools in the upcoming third quarter.

Antitrust Concerns and the DOJ's Stance

The announcement follows the U.S. Department of Justice's recommendation for Google to divest Chrome, citing violations of antitrust laws. This development underscores the growing tensions between tech giants and regulatory bodies over privacy and competition issues.