Business

Nissan Announces $1.4 Billion Investment in China to Revitalize Market Presence with New Models

Nissan's Bold Move in China

At the Shanghai auto show, Nissan Motor Co., Ltd. Chief Financial Officer Stephen Ma unveiled the company's ambitious plan to invest approximately $1.4 billion in China by the end of 2026. This strategic move aims to counteract the decline in sales, with fewer than 700,000 cars sold in the country last year.

A New Era for Nissan

Nissan is set to introduce around ten new models in the coming years, signaling a fresh start and a strong commitment to the Chinese market. "We acknowledge the criticism for being late to the plug-in hybrid trend, but now we have our first one. We aimed to make it special," Ma emphasized, highlighting the company's dedication to innovation and meeting consumer demands.