Netflix Introduces AI-Enhanced Search for iOS

In a groundbreaking move, Netflix Inc. unveiled a generative artificial intelligence search feature this Wednesday, set to transform how users discover content. Initially rolling out as a small opt-in beta for iOS mobile devices, this innovative tool responds to natural language queries, like "I want something funny and upbeat," to deliver personalized recommendations.

Enhancing User Experience with Vertical Feeds and More

Alongside the AI search, Netflix is experimenting with a vertical feed filled with clips from its vast library, aiming to simplify content discovery. The streaming giant also announced several interface updates, including more prominent shortcuts, improved real-time recommendations, and a sleek, modern homepage design. These changes ensure that all pertinent show and movie information is readily accessible, helping users make informed viewing choices.