Apple's Strategic Stance on Search Engines

In a revealing testimony at the Google LLC antitrust trial, Apple Inc.'s Senior Vice President of Services, Eddy Cue, shed light on the tech giant's decision not to venture into creating its own general search engine. "We were never interested in doing a search engine because we were very happy partnering with someone. We can't do everything, so we have to choose the things that we do," Cue stated, emphasizing Google's dominance in the search engine arena.

Exploring AI Search Options for Safari

Amidst discussions on partnerships, Cue also unveiled Apple's active exploration into integrating artificial intelligence (AI) search functionalities within the Safari web browser. The company is considering collaborations with leading AI firms, including Anthropic PBC, OpenAI Inc., Perplexity AI, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co., Ltd., and Grok, to enhance user experience.