Apple's Stance on Search Engines and AI Ambitions

During a pivotal testimony at the Google LLC antitrust trial, Apple Inc.'s Senior Vice President of Services, Eddy Cue, shed light on the tech giant's strategic decisions regarding search engines and artificial intelligence (AI).

"We were never interested in doing a search engine because we were very happy partnering with someone. We can't do everything, so we have to choose the things that we do," Cue stated, emphasizing Google's superiority in the search engine domain.

Exploring AI Search Options for Safari

Amid the ongoing AI revolution, Apple is actively considering integrating AI search functionalities into its Safari web browser. Cue mentioned exploring partnerships with leading AI firms, including Anthropic PBC, OpenAI Inc., Perplexity AI, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co., Ltd., and Grok, to enhance Safari's capabilities.