Netflix Introduces Generative AI Search

In a groundbreaking move, Netflix Inc. announced the launch of a generative artificial intelligence search feature, designed to transform how users discover content. Starting with a select beta on iOS, this innovative tool responds to natural language queries, like "I want something funny and upbeat," to provide personalized recommendations.

Enhanced User Experience

Alongside the AI search, Netflix is testing a vertical feed filled with clips from its vast library to simplify content discovery. The streaming giant is also rolling out interface updates, including more accessible shortcuts, improved real-time suggestions, and a sleek, modern homepage design. All relevant show and movie details will be prominently displayed, making it easier for users to find their next favorite watch.