Apple's Stance on Search Engines

During a pivotal testimony at the Google LLC antitrust trial, Apple Inc.'s Senior Vice President of Services, Eddy Cue, shed light on the company's strategic decisions regarding search engines. "We were never interested in doing a search engine because we were very happy partnering with someone. We can't do everything, so we have to choose the things that we do," Cue stated, emphasizing Google's dominance in the search engine arena.

Exploring AI Search Options

Amidst the ongoing AI revolution, Cue revealed Apple's active exploration of integrating artificial intelligence search functionalities into the Safari web browser. The company is evaluating partnerships with leading AI innovators, including Anthropic PBC, OpenAI Inc., Perplexity AI, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co., Ltd., and Grok, to enhance user experience.