Celebrating Motherhood with a Heartfelt Initiative

This Mother’s Day, Cetaphil Baby launched a touching campaign titled ‘Have a Seat, Mom!’, focusing on the woman behind the title of "mom." The campaign's powerful message, "Mom, take a break. Celebrate yourself," encourages mothers to pause and appreciate themselves.

A Dual Approach to Acknowledging Mothers

The campaign combines emotional digital storytelling with real-world activations. A poignant video features mothers reading letters to themselves, offering a glimpse into their inner lives. Mothers are invited to write their own letters, fostering self-recognition and healing.

Immersive Experiences for Mothers

Relaxation zones in shopping malls offer mothers a peaceful break, with massage chairs and activities for children. Expert sessions with dermatologists and pediatricians provide valuable advice, complemented by takeaway kits for continued self-reflection.

More Than a Campaign

Cetaphil Baby reinforces emotional wellness and self-love, positioning itself as a partner in motherhood. ‘Have a Seat, Mom!’ is an invitation for mothers to honor themselves with the love they give their families daily.