Business

Birkenstock Soars: Q2 Revenue Jumps 19% to €574M Amid Strategic Market Positioning

Birkenstock's Impressive Q2 Performance

Birkenstock Holding PLC has reported a remarkable 19% increase in revenue for the second quarter, reaching €574 million compared to the same period last year. The company's net profit also saw a significant jump of 47% year-on-year, settling at €105 million, with diluted earnings per share at €0.56.

Future Outlook and Strategic Insights

With these results, Birkenstock is now projecting revenue growth at the higher end of its 15% to 17% range in constant currency. CEO Oliver Reichert highlighted the potential impact of tariffs on consumer behavior within the footwear category, emphasizing Birkenstock's strong brand equity and disciplined distribution strategy as key differentiators.

Market Reaction

Following the earnings announcement, Birkenstock shares experienced a 1.56% increase in premarket trading, reflecting investor confidence in the company's strategic direction and financial health.