Genesis Advertising and Puretech Digital Merge to Create Genesis Group

In a strategic move to broaden their service offerings, Genesis Advertising and Puretech Digital have merged to form the Genesis Group. This merger, finalized through a combination of cash and stock, aims to provide clients with a comprehensive suite of both traditional and digital advertising and marketing services.

Expanding Horizons: A Blend of Traditional and Digital Expertise

Ujjal Sinha, founder and MD of Genesis, highlighted the synergy between the two companies: "We tried digital business but did not make much headway. We do brand, strategy, creativity, activation while Puretech has expertise in digital media, growth marketing, influencer marketing." This merger is set to leverage the strengths of both entities to meet the evolving needs of their clients.

A Unified Force in the Advertising World

With Genesis's strong presence in the east since its inception in 1988 and Puretech's roots in Mumbai as a web development agency starting in 2004, the combined entity will now house more than 450 employees. Prashant Deorah, founder and CEO at Puretech, emphasized the importance of this merger: "Today we live in two India — physical and digital. Comprehensive solutions is the need of the hour and the coming together of Genesis and Puretech will equip us to provide precisely such solutions."