Samsung Card Narrows the Gap with Shinhan Card

In a significant shift within the credit card industry, Samsung Card is rapidly closing the market share gap with Shinhan Card, the traditional leader in individual credit sales.

Market Share Dynamics

Recent data from the Credit Finance Association reveals that Shinhan Card's market share in individual credit sales dipped slightly to 18.5%, while Samsung Card's share rose to 18.04%, narrowing the gap to just 0.44 percentage points.

Industry Implications

This narrowing gap highlights the intensifying competition between the two giants, with Samsung Card's strategic moves paying off. The credit card industry is witnessing a solidifying duopoly, as other players like Hyundai Card and KB Kookmin Card trail behind.

Key Indicators of Competitiveness

Market share and net profit remain the cornerstone of competitiveness in the sector, with individual credit sales being a critical measure of a card company's strength and future growth potential.