Disney and ITV Announce Innovative Content-Sharing Venture

The Walt Disney Company and ITV have unveiled a pioneering partnership that will allow each streaming platform to feature a selection of the other's content. This collaboration introduces the Taste of ITVX and Taste of Disney+ categories, tailored to each service's audience.

Starting July 16, Disney+ subscribers will gain access to a curated collection of ITV's film and television productions, while ITV viewers will enjoy a handpicked assortment of Disney+ content. This initiative is set to significantly enhance the viewing options available to subscribers of both platforms.

"This exciting venture unites two of the UK's most iconic entertainment brands," stated ITV. "It not only broadens viewer choice but also celebrates the richness of British and international storytelling, further solidifying the longstanding relationship between The Walt Disney Company and ITV."