Apple Leads the Race for US F1 Broadcast Rights

In a groundbreaking move, Apple is on the verge of securing the US broadcast rights for Formula 1, signaling a potential shift from Disney's ESPN. This development, as reported by Business Insider, highlights Apple's aggressive push into sports streaming.

The Deal That Could Change the Game

With a staggering bid of at least $150 million per year, Apple aims to start streaming races by 2026. This ambitious bid underscores the growing value of Formula 1 in the US market, a trend fueled by the success of Netflix's "Drive to Survive."

Formula 1's Rising Popularity in the US

Once more popular abroad, Formula 1 has seen a significant surge in US interest. The documentary series "Drive to Survive" has played a pivotal role in introducing the sport to a broader American audience, setting the stage for Apple's potential takeover of its broadcasting rights.