Mercedes-Benz India to Increase Prices Again

Mercedes-Benz India is set to implement its third price hike this year, with an increase of 1-1.5% in September. This adjustment is aimed at counteracting the impact of the weakening rupee against the euro, as explained by Managing Director and CEO Santosh Iyer.

Understanding the Price Adjustments

Iyer highlighted that the consistent depreciation of the rupee against the euro has necessitated these adjustments. Despite the hikes, the company is leveraging reduced interest rates to keep EMIs manageable for buyers, with 80% of new vehicles being financed.

Market Demand and Supply Chain Stability

Despite geopolitical tensions and challenges, Iyer remains optimistic about the luxury car segment's growth, which is outperforming the general passenger vehicle market. He also reassured that supply chain issues, particularly concerning rare earth magnets, are being effectively managed.