ByteDance Steps into the Mixed Reality Arena

In a bold move to compete with tech giants, ByteDance Ltd., the parent company of TikTok, is reportedly developing lightweight mixed reality goggles. This initiative mirrors Meta Platforms Inc.'s recent endeavors in the same space, as revealed by the Information.

A New Chapter in AR and VR

Sources close to the matter indicate that these goggles will feature the ability to overlay digital images onto the real world, marking ByteDance's renewed focus on the AR and VR market. This comes after the company scaled back its AR and VR headset development two years ago, attributed to lackluster sales.

Following in Meta's Footsteps

This isn't the first instance of ByteDance drawing inspiration from Meta. Earlier reports highlighted ByteDance's development of AI-powered smart glasses, akin to Meta's collaboration with Ray-Bans, showcasing the company's ambition to innovate in wearable technology.