Maate's New Campaign Challenges Modern Parenting Norms

In a bold move, Maate's latest campaign, featuring founders Suresh and Priyanka Raina, serves as a wake-up call to modern parents. It questions the safety and efficacy of baby care products in today's market.

The Reality of Baby Care Products

The campaign, titled #EffectiveBabyCare×Maate, shifts the focus from generic claims of 'pure, gentle, and safe' to the importance of ingredient integrity and product transparency. It highlights the often-overlooked dangers of undisclosed fragrances and synthetic chemicals in baby products.

A Call to Action for Parents

"We’ve all been that parent," admits Priyanka Raina, emphasizing the need for change in how we choose products for our babies. Suresh Raina adds, "Safe isn’t the finish line. It has to work too."

Maate's Ayurvedic Approach

Rooted in Ayurvedic wisdom yet backed by modern science, Maate's formulations promise not just safety but efficacy. This campaign isn't just about selling products; it's about inspiring a shift towards higher standards in baby care.