lululemon's Strategic Entry into India

Canadian athletic apparel giant lululemon is set to make its mark in India through a strategic partnership with Tata CLiQ, signaling a significant move to tap into the country's growing demand for premium activewear. The collaboration, announced on Tuesday, underscores lululemon's commitment to international expansion and its focus on markets with vibrant, youthful demographics.

A Franchise Model for Growth

Under this franchise model, lululemon plans to launch its first physical store in India alongside digital storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion by the latter half of 2026. This dual approach aims to cater to the diverse shopping preferences of Indian consumers, offering a wide range of athletic and lifestyle apparel, footwear, and accessories.

Connecting with India's Active Communities

"Bringing lululemon to India has been a pivotal part of our international growth strategy," shared André Maestrini, Executive Vice President of International at lululemon. He emphasized the brand's eagerness to engage with India's active communities, providing them with high-quality products and experiences that align with their wellness-centric lifestyles.

lululemon's Global Ambitions

With a presence in over 30 markets worldwide, lululemon's foray into India is a testament to its ambitious global expansion plans. The brand's entry into the Indian market is not just about selling products but also about fostering a community around health, wellness, and an active lifestyle.