Neeraj Chopra: A New Era in Sports Endorsements

India's Olympic champion Neeraj Chopra is revolutionizing the non-cricket endorsement scene, following his victory at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic, India's first global javelin event.

The event, held at Bengaluru's Sree Kanteerava Stadium, attracted top international athletes and major sponsors, showcasing Chopra's growing influence in the sports marketing landscape.

Shifting Focus in Sports Sponsorship

Alongside athletes like PV Sindhu and Mannu Bhakar, Chopra is steering the endorsement spotlight beyond cricket, with emerging sports now accounting for 14% of India's sports endorsement market.

Chopra's strategic brand partnerships, including with Audi India and Visa, reflect a deliberate approach to aligning with brands that resonate with his values and passions.

A Strategic Approach to Brand Partnerships

"Our goal has been to align with brands that resonate with Neeraj's personality, values, and passions," says Karan Yadav of JSW Sports, highlighting the selective strategy behind Chopra's $30 million brand value.