Puma SE Faces Financial Headwinds

The German sportswear giant, Puma SE, experienced a dramatic 19% drop in its share price this Friday. This downturn follows the company's announcement of a revised full-year estimate and disappointing quarterly earnings, attributed to increasing currency fluctuations and the impact of US tariffs.

Revised Financial Outlook

In a surprising turn of events, Puma has adjusted its 2025 operating profit expectations from a projected €445 million ($523 million) to anticipating a loss. This significant revision comes after a thorough assessment of the tariff effects on its operations.

Market Reaction

By 9:17 am CET, Puma's stock price had fallen to $19.95 per share, marking a 19% decrease. This sharp decline reflects the market's reaction to the company's revised guidance and the broader challenges it faces.