Nestle India's Growth Driven by Premiumization and Innovation

India stands as one of the fastest-growing markets for the Swiss packaged foods giant Nestle, thanks to its vast consumption base and the strong performance of core brands like Maggi and KitKat. Suresh Narayanan, the outgoing chairman & managing director of Nestle India, highlights the company's strategic focus on premium categories and innovation as key growth drivers.

Strategic Investments and Market Expansion

With a turnover exceeding Rs 20,000 crore and a revenue CAGR of over 10% in the past decade, Nestle India is leveraging premiumisation and faster-paced innovation to sustain growth. The company's capital expenditure has significantly increased, reflecting its confidence in the Indian market and commitment to meeting evolving consumer needs.

Focus on 'Rurban' Markets and Consumer Insights

Nestle India's 'Rurban' strategy, introduced in 2019, has strengthened its market reach, now touching two out of three households. This approach, combined with deep consumer insights, positions Nestle to capitalize on shifting market trends and preferences, ensuring sustained growth in a challenging economic environment.