EU Pauses Review Over Data Shortfall

The European Commission has temporarily halted its antitrust review of Mars Inc.'s ambitious $36 billion acquisition of Kellanova Company, citing a lack of necessary data provided by the companies within the stipulated timeframe.

What This Means for the Deal

According to the Commission, the review process, which was initiated last month amid concerns over potential price hikes, will resume once Mars and Kellanova submit the outstanding information. This development follows the deal's recent approval by the United States Federal Trade Commission, marking a significant step in the companies' consolidation efforts.

Background of the Acquisition

Announced last year, the takeover represents a major move in the food industry, with Mars aiming to expand its portfolio by integrating Kellanova's renowned brands. The pause in the EU's review underscores the complexities of large-scale mergers and the regulatory hurdles they often face.