Decathlon's Ambitious Plan for India

Global sports retailer Decathlon has set an ambitious target to source $3 billion worth of goods from India by 2030, marking a six-fold increase from current levels. This move is driven by India's robust manufacturing capabilities, stringent compliance standards, and a reliable supply chain ecosystem.

India's Rising Global Sourcing Profile

Currently, India stands among the top four sourcing countries for Decathlon globally, accounting for 8% of its global sourcing quantities. The retailer aims to elevate this to 15% within the next five years, potentially positioning India as the third-largest global sourcing hub, ahead of strong competitors like Vietnam.

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