Leadership Transition at Harley-Davidson

Harley-Davidson, Inc. has announced a significant leadership change, with Artie Starrs stepping in as the new President and Chief Executive Officer starting October 1, 2025. This strategic move, endorsed by the Board of Directors, marks a new chapter for the iconic motorcycle manufacturer.

Artie Starrs: A Proven Leader

Starrs comes to Harley-Davidson with an impressive track record from Topgolf International, Inc., where he was instrumental in driving global expansion and boosting annual revenues from $1.1 billion to $1.8 billion. His previous roles include Global CEO of Pizza Hut and executive positions at Yum! Brands and Rave Cinemas, showcasing his expertise in franchise-driven businesses and brand development.

A New Era Begins

Taking over from Jochen Zeitz, who will continue as a senior advisor until February 2026, Starrs is set to build on the company's recent strategic shifts and the successful execution of its five-year plan under Zeitz's leadership.