Disney Secures La Liga Streaming Rights

In a strategic move to bolster its sports streaming offerings, the Walt Disney Company is nearing a deal to broadcast one La Liga match per week on Disney+ in the United Kingdom and Ireland. This initiative complements the existing coverage by Premier Sports, which will continue to air over 300 matches from the Spanish football league each year.

Strategic Expansion in Competitive Market

Valued at under £20 million annually, this deal marks Disney's latest effort to expand its global sports footprint. Already streaming La Liga in the United States through ESPN, Disney aims to attract and retain subscribers in a fiercely competitive market, where rivals like Amazon, Apple, and Netflix are also enhancing their sports content.