Stellantis' Strategic Move into India's Auto Market

NEW DELHI: In a bold move to capture the Indian automotive market, Stellantis, a global leader in car manufacturing, announced plans to introduce a range of new petrol and electric vehicles. Despite the Indian government's revised EV incentive policy, the company opts not to invest in local manufacturing under this scheme.

Investments and Market Strategy

With an investment of Rs 11,000 crore in India, Stellantis is set to expand its footprint under the Citroen and Jeep brands. The discontinuation of the Fiat brand marks a new chapter, with the company selling 7,500 units last year and planning to introduce more models in the coming years.

India-EU FTA: A Gateway for Stellantis

Shailesh Hazela, MD & CEO of Stellantis in India, highlights the potential benefits of the India-EU Free Trade Agreement (FTA). "An India-EU FTA will enable us to export more India-made cars and introduce global models to the Indian market more efficiently," Hazela stated. This strategic approach could also open up export opportunities for Indian components.

Affordable Premium Segment Focus

Stellantis is eyeing the Rs 10-25 lakh price bracket with its 'affordable premium' models, primarily focusing on SUVs. Hazela acknowledges the challenges of competing with established players but remains optimistic about the brand's growth in India.