Business

Early Monsoon and Fierce Price Battles Plunge Paint Sector into Slowdown, Hopes Pinned on Festive Season Revival

Early Monsoon Dampens Demand

The June quarter proved challenging for India's leading paint manufacturers, with an early monsoon and aggressive pricing strategies from new market entrants significantly impacting growth. Companies like Asian Paints, Berger Paints, Kansai Nerolac Paints, and Akzo Nobel India reported subdued earnings, though there were signs of improvement in urban markets and better realizations from price hikes.

Paint sector slowdown: Early monsoon and price wars hit June quarter earnings, companies eye festive revival

Competition Squeezes Margins

The paint industry faced not only weather-related challenges but also intensified competition. "The overall competition in the market is intense, with a lot of new competition coming in," said Amit Syngle, Managing Director and CEO of Asian Paints. This aggressive rivalry has pressured margins across the board.

Despite these challenges, paint makers are optimistic about a turnaround during the upcoming festive season. With Diwali approaching earlier than last year, companies anticipate a boost in demand in August and September.

Looking Ahead

The Rs 75,000-crore Indian paint industry remains highly competitive, with Asian Paints leading the pack. Other players like Berger, Kansai Nerolac, and Akzo Nobel are also striving to capture more market share. The festive season could be the key to reviving the sector's fortunes.