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smartphone market News

Apple Shakes Up iPhone Release Strategy: Pro Models in Fall, Standard in Spring

Ryan Peterson 04 May, 2025

Apple is changing its iPhone release strategy, with Pro models launching in fall and standard models in spring, to maintain market momentum and consumer interest in a competitive l...

Business

Apple Faces 2% Drop in iPhone Sales in 2024 as Xiaomi and Vivo Surge Ahead

James Carter 13 Jan, 2025

In 2024, Apple's iPhone sales dropped by 2%, reducing its global market share to 18%. Meanwhile, Xiaomi and Vivo saw significant growth. The smartphone market overall grew by 4%, w...