EU Commission's Preliminary Findings on TikTok's Ad Practices

The European Commission has released preliminary results from its investigation into TikTok, revealing that the popular social media platform has breached the Digital Services Act (DSA) concerning its advertising practices. Specifically, TikTok was found lacking an ad repository that should detail advertisement content, target audiences, and sponsor information.

Next Steps for TikTok

Following these findings, the Commission has notified TikTok, offering the platform an opportunity to respond. Under the DSA, TikTok could face significant penalties, including fines up to 6% of its global annual revenue and a period of enhanced supervision to ensure future compliance.