Thailand's Luxury Retail Boom

CBRE Thailand's 2025 Real Estate Market Outlook reveals a thriving synergy between tourism and retail, with 35.5 million international tourists in 2024 and over 410,000 square meters of new shopping space in Bangkok. This expansion offers luxury brands unprecedented opportunities amid growing demand from affluent locals and visitors alike.

Attracting the Wealthy

Thailand's appeal to high-net-worth individuals (HNWIs) is bolstered by long-term visa programs and its status as a safe haven. With improved airline capacity and favorable visa policies, the influx of wealthy expatriates and foreign buyers is set to rise, further enriching the retail sector.

Strategic Retail Developments

Developers are transforming prime retail spaces in Bangkok's CBD, focusing on luxury brands, premium experiences, and innovative store layouts. Enhancements like multilingual assistance and tax-free shopping are elevating the luxury retail experience to new heights.

Experiential Retail Takes Center Stage

The trend towards immersive retail experiences is gaining momentum, with brands like Louis Vuitton leading the way at Gaysorn Village. These spaces blend retail, dining, and art, creating memorable experiences that boost brand loyalty.

"Thailand's luxury retail scene is driven by robust tourism, a growing HNWI population, and a demand for exceptional shopping experiences," says Ms. Chotika Tungsirisurp of CBRE Thailand. The future looks bright for developers and retailers who innovate and prioritize premium environments.