Nissan's Strategic Shift to China for EV Production

In a bold move to redefine its global electric vehicle (EV) strategy, Nissan Motor Co., Ltd. has announced plans to begin exporting EVs manufactured in China starting in 2026. This initiative targets key markets including Southeast Asia and the Middle East, marking a significant pivot in the company's production and export framework.

Competing on Performance and Price

According to reports from Nikkei Asia, Nissan aims to leverage the competitive advantages of Chinese-made EVs, such as their superior performance and attractive pricing, to carve out a larger share of the international EV market. This strategy is part of a broader organizational overhaul focused on optimizing production efficiency and market responsiveness.

The N7 Midsize Sedan: A Flagship Model

At the heart of Nissan's EV export strategy is the N7 midsize sedan, equipped with advanced AI software. Since its launch in April, the N7 has garnered significant attention and demand, being the first EV model designed and developed entirely in China. With a starting price of 119,900 yuan ($16,733), the N7 represents Nissan's commitment to combining innovation with affordability.