Revolutionizing Agriculture Through Digital Innovation

In an unprecedented move, a Vietnamese provincial leader turned live-streamer, successfully sold 54 tons of lychees within six hours. This remarkable achievement not only highlights the potential of digital platforms in transforming traditional agriculture but also showcases the leader's commitment to supporting local farmers.

Breaking Barriers with a Livestream

The livestream, part of the Luc Ngan Lychee Week, was a spontaneous yet innovative effort to connect farmers directly with consumers nationwide and internationally. The leader's informal and friendly approach resonated with viewers, breaking the conventional image of government officials.

Empowering Farmers and Inspiring Youth

"I joined because I believe this truly benefits our farmers," the leader stated, emphasizing the initiative's goal to empower farmers to share their stories and inspire the younger generation to explore global markets. The campaign's success was a testament to the power of leadership and technology in creating meaningful change.

A Model for Future Agricultural Sales

The overwhelming response, with orders from across Vietnam and countries like the U.S., Australia, and Japan, has set a precedent for other provinces. The leader's vision extends beyond this success, aiming to integrate more digital tools and training for farmers, ensuring sustainable growth and global reach for Vietnamese agricultural products.

"If farmers need me again, I am ready to livestream anytime," the leader affirmed, showcasing a hands-on approach to governance and support for the agricultural community.