Wipro's FMCG Arm Sees Growth Despite Economic Headwinds

BENGALURU: In a year marked by global inflation and subdued consumer sentiment, Wipro Consumer Care & Lighting (WCCL) has reported a 3.5% increase in revenue, reaching Rs 10,600 crore in the fiscal year 2024-25. The company's performance reflects resilience in the face of economic challenges, with notable growth in both domestic and international markets.

Global Market Dynamics Impact Performance

CEO Vineet Agrawal highlighted the mixed performance across regions, with China experiencing a significant slowdown, while India showed muted growth due to delayed government orders post-election. Despite these challenges, WCCL achieved a 7.8% volume growth, the highest in the industry, with no quarter falling below 7% growth volume-wise.

Flagship Brands Continue to Shine

The Santoor soap and body lotion brand crossed sales of Rs 2,750 crore, up from Rs 2,650 crore the previous year. International businesses contributed 51% of the revenue, underscoring the brand's global appeal. Yardley India and Chandrika also posted strong performances, with the latter seeing growth both in India and internationally.

Strategic Acquisitions Pay Off

The acquisition of Unza in 2007 has proven to be a strategic success, with the brand growing approximately six to seven times since its purchase. This growth trajectory underscores Wipro's effective strategy in expanding its FMCG footprint.