Bengaluru-Based Vaaree Raises Significant Investment

Bengaluru's innovative home décor startup, Vaaree, has successfully raised $4.6 million in a pre-Series A funding round. This round was led by PeerCapital, with contributions from Surge, All In Capital, Sattva Ventures, and the Asian Paints family office, marking a significant milestone for the company.

Founders of Vaaree: Pranav Arora, Varun Vohra, and Garima Luthra

Expanding AI and Delivery Services

Founded in 2022, Vaaree is set to utilize the fresh capital to enhance its AI-powered styling tool, VibeCheck, and expand its Fulfilment & Brand Verification (FBV) network. These initiatives aim to enable next-day delivery and strengthen the brand's presence across metros and tier-2 cities in India.

A Growing Market for Home Décor

With over 80,000 SKUs in home décor, bed and bath, kitchenware, and lighting, Vaaree is tapping into India's rapidly growing home and household market, projected to reach $237 billion by 2030. The company's factory-to-home model ensures a return rate below 5%, showcasing its efficiency and customer satisfaction.

The Vision Behind Vaaree

"This capital helps us go faster," said Garima Luthra, co-founder of Vaaree, emphasizing the startup's ambition to redefine how India shops for home décor. PeerCapital's Ankur Pahwa praised Vaaree for building the future of home shopping in India, highlighting the $15 billion soft furnishings and décor category's rapid online transition.

Meet the Founders

The trio behind Vaaree brings a wealth of experience from the startup world. Garima Luthra and Pranav Arora, alumni of Panjab University, have worked with Blinkit, Furlenco, Acko, Cred, and Aaywon Lamitubes. Varun Vohra, a BITS Pilani alumnus, is a serial founder with successful exits from Aknamed and Genii.

Investor Confidence

Vaaree's journey is supported by a notable group of investors, including Cred's Kunal Shah and Sugar Cosmetics' Vineeta Singh, underscoring the startup's potential to lead the home décor revolution in India.