Reliance Consumer Products Ltd (RCPL) Takes Campa Cola to Nepal

In a strategic move to capture the Nepalese market, Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has officially launched its Campa Cola soft drink brand in Nepal. This marks RCPL's formal entry into Nepal's burgeoning food and beverage sector.

Partnership with Chaudhary Group

RCPL has joined forces with Nepal's largest conglomerate, Chaudhary Group (CG), to locally manufacture and distribute the Campa product range. This collaboration underscores RCPL's commitment to establishing a long-term presence in Nepal.

Product Portfolio and Market Expansion

The initial lineup includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. Following its successful reintroduction in India and expansion into the Middle East, Campa is set to become a formidable player in Nepal's competitive beverage market.

Executive Insights

Ketan Mody, RCPL Executive Director, expressed enthusiasm about the venture, highlighting the region's growth potential. Nirvana Chaudhary, Managing Director of CG, shared confidence in Campa's appeal to local consumers, reinforcing CG's position in the beverage industry.