Introducing Johor's Durian Revolution

In a bold move to tackle the challenges of seasonal oversupply and price volatility, Johor is setting up a state-of-the-art durian processing center. This facility, currently in its initial phase in Tangkak district, is poised to transform the durian market by ensuring a steady supply and stable prices throughout the year.

Technology Meets Tradition

Employing nitrogen freezing technology, the center will not only store durians but also process them into various products like paste and jam. This innovative approach aims to mitigate the issues of oversupply during peak seasons, benefiting both farmers and traders.

A Solution to Seasonal Challenges

Durian trader Caiyun Ang highlights the intense pressure vendors face due to the fruit's short shelf life. The new center is expected to alleviate such pressures, offering a more sustainable model for durian trade in Johor and beyond.

Boosting Johor's Durian Economy

With Johor being a key player in Malaysia's durian exports, the center is set to enhance the state's position in the global market. The initiative reflects a strategic effort to support over 34,000 growers and meet the growing demand in Singapore, mainland China, and Hong Kong.