Durian Tourism: A Cultural and Economic Opportunity

At the World Durian Championship 2025, Minister Datuk Seri Mohamad Sabu encouraged hotels across Malaysia to welcome durians, proposing regulated settings for guests to enjoy the fruit. "This initiative is not just about promotion; it's a celebration of Malaysian culture," he emphasized, suggesting hotels could also offer durian-based products to cater to all visitors.

Economic Impact and International Collaboration

The call comes as durian exports have seen a dramatic increase, with Malaysia securing a significant agreement to export fresh durians to China. The minister highlighted the potential for durian tourism to elevate Malaysia's international profile, urging collaboration between orchard owners, hotels, and tourism operators.

Challenges and Public Reaction

Despite its popularity, the durian's strong odor has led to mixed reactions. While some hotels enforce strict bans, others see the value in creating dedicated spaces for durian enjoyment. Public opinion is divided, with suggestions ranging from outdoor consumption areas to specialized hotel rooms.