Revolutionizing E-commerce with 'Fun + Playance'
In the rapidly diversifying and segmented domestic commerce industry, 'Global Insight' has emerged as a unique player, enhancing its competitiveness with differentiated content. It stands out by offering a 'Fun' shopping experience through its Playance commerce platform, which focuses on introducing innovative products beyond the conventional e-commerce offerings.

Creating a New Shopping Culture
Global Insight is redefining the shopping experience by emphasizing user engagement, fast delivery, competitive pricing, and a robust content strategy. It's not just about selling products but about creating a community where customers can share their experiences, tips, and recommendations, fostering a unique platform culture.
Enhancing Customer Interaction
The platform has revitalized its community board to strengthen communication with customers. Users are encouraged to share not just product reviews but also creative uses, basic applications, and recommended items, contributing to a vibrant community culture exclusive to Global Insight.
Future Plans and Vision
Looking ahead, Global Insight plans to expand its brand IP-based self-produced goods and global influencer item introduction programs. It aims to evolve into a platform that offers both entertainment and informative content, bridging the gap between products and consumers through a focus on experience and shared values.
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