HD Hyundai and Naver Pay Forge Innovative Reward System

In a groundbreaking move to foster a culture of innovation and respect, HD Hyundai has teamed up with Naver Pay to introduce the HD Core Values Practice Pay system. This initiative rewards employees for embodying the company's core values with points convertible to Naver Pay points.

Core Values at the Heart of Employee Rewards

The system is designed to recognize employees who excel in practicing HD Hyundai's four core values: innovation, fearless challenge, respect, and safety. These points can be used across various establishments, enhancing the practicality of the rewards.

Expansion Plans

Starting August, the HD Core Values Practice Pay will be implemented across five affiliates, with plans for a company-wide rollout by next year. This strategic move underscores HD Hyundai's commitment to building a unique organizational culture.

CEO Kim Seong-jun highlighted the anticipated benefits, stating, "This reward system will heighten employees' engagement with our core values, fostering a culture where innovation and respect thrive."