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Samsung Unveils Revolutionary 'Click to Search' AI TV Feature at Exclusive Consumer Event

Samsung's Innovative 'Click to Search' AI TV Experience

Samsung Electronics has announced an exciting consumer experience event for its groundbreaking 'Click to Search' feature, available on the 2025 AI TV models. This event, running until next month, showcases the ease and convenience of accessing information related to what you're watching with just a single click.

A Samsung Electronics model demonstrates the 'Click to Search' function at a Samsung Store.

How It Works: Simply press the AI button on your remote while watching your favorite content, and use voice commands to get instant information. For example, ask to "Summarize the plot of the movie I’m watching now," and see the answer displayed on your screen.

Win Big with Samsung's AI TV Event

Participants who share a video of themselves using the 'Click to Search' feature on social media stand a chance to win a 77-inch Samsung OLED TV. Additionally, the first 8,000 visitors to Samsung Stores who verify their participation will receive a coffee voucher.

This event highlights the enhanced usability and convenience of Samsung's AI TVs. For more details, visit the event page on Samsung.com.