Global Beauty Creators Gather in Seoul for NuriDay

On July 25, 2025, Nurihaus hosted the Beauty Creative Force Networking Event, known as NuriDay, with the ambitious goal of positioning Seoul as a leading global beauty hub. The event fostered collaboration between domestic and international beauty creators, under the inspiring theme "A Letter to Myself."

Exploring New Opportunities and Synergies

The event was a vibrant platform for members of the Beauty Creative Force, a program backed by the Seoul Metropolitan Government and the Seoul Business Agency (SBA), to connect with local beauty brands. Through networking sessions, brand showcases, and real-time content creation, participants explored new opportunities for collaboration and innovation.

Building Global Partnerships

International creators had the unique chance to engage directly with Korean beauty brands, paving the way for future partnerships. Meanwhile, brands gained valuable insights into global beauty trends and consumer preferences, thanks to on-site content creation and discussions about joint projects.

A Commitment to Continuous Growth

"NuriDay has established itself as a crucial platform for mutual growth between the Korean beauty industry and global content creators," said a Nurihaus spokesperson. The organization plans to expand international networking opportunities, empowering creators worldwide to lead the next wave of beauty trends.

With plans to make NuriDay a recurring event, Nurihaus is dedicated to fostering creative and practical exchanges that enhance Korea's beauty industry's global influence.

About the Beauty Creative Force Program

Initiated in 2022 by the Seoul Metropolitan Government and SBA, the Beauty Creative Force program annually selects 20 creator teams. These teams work to highlight Seoul's beauty landmarks and K-beauty products, creating branded content that boosts both creator and brand visibility internationally.