Record Sales in Imported Goods

Imported goods have achieved remarkable sales, totaling VND7.5 trillion with over 164 million products sold. This marks a nearly 7% increase compared to the previous year, showcasing the growing appetite for online shopping among Vietnamese consumers.

Market Trends Favoring Large Sellers

The landscape is shifting as the number of sellers on digital platforms decreased by 6% year-on-year. This trend indicates a market that increasingly rewards larger sellers and brick-and-mortar stores transitioning online.

Consumer Preferences Evolving

Vietnamese shoppers are becoming more discerning, with a noticeable shift away from poor-quality goods that have previously flooded online marketplaces. This change reflects a maturing e-commerce environment.

Bright Future Ahead

Metric, a smart data platform, forecasts e-commerce sales to hit VND122.8 trillion in the third quarter. With an expected 21% rise in sales and a 27% increase in output, the sector's growth momentum is undeniable. Food, beverages, cosmetics, fashion, sports, home care, and technology products are leading the charge.

Looking ahead, Metric predicts that e-commerce retail revenues could surpass $30 billion this year, underscoring the sector's robust recovery and expansion.