Historic Trade Agreement Boosts Scotch Whisky Sales in India

William Grant & Sons, renowned for its premium Scottish whisky brands like Glenfiddich, Monkey Shoulder, and Balvenie, as well as Hendrick's Gin, has hailed the India-UK trade deal as a "landmark" agreement. This pivotal deal is set to introduce new high-end editions to the Indian market, significantly boosting the sales of premium spirits.

Strong Sales and Future Prospects

Sachin Mehta, country director for William Grant & Sons in India & subcontinent, expressed optimism about the company's robust sales in India. The introduction of limited editions and newer variations is expected to further strengthen their market presence.

Reduction in Import Duties

The India-UK Comprehensive Economic and Trade Agreement (CETA), signed in late July, will see India reduce the import duty on scotch from 150% to 75%, eventually dropping to 40% over the next decade. Mehta described this as a "very, very progressive move."

Consumer Benefits and Expansion Plans

While it's too early to predict consumer price reductions, the deal is anticipated to benefit consumers in the long run. The relaxation of trade barriers encourages William Grant & Sons to expand its operations and introduce better products to the Indian market.