Business

From Coke to Colgate: The Uneven Growth Saga of Global Giants in India's Volatile Market

Uneven Growth in India's Consumer Market

India, a key growth driver for global consumer giants, has witnessed a slightly uneven consumption pattern in the June quarter. Urban markets, not all experiencing a healthy demand uptick, and early rains dampening summer sales, have contributed to this trend. Consumer confidence remains soft, with growth showing signs of sputtering.

Coke to Colgate: Global companies see uneven India growth

Global CEOs Weigh In

Dirk Van De Put of Mondelez International highlights concerns among consumers in emerging markets like India about personal finances and job security, despite the firm's market share gains. Colgate-Palmolive's Noel Wallace addresses the challenge of sluggish urban trade, with plans to relaunch products and focus on premiumisation.

Challenges and Strategies

Colgate is not pleased with its India performance but is optimistic about future innovations. The company is also adjusting its pricing strategy to better suit the Indian market. Meanwhile, Coca-Cola and PepsiCo face challenges from short summers and geopolitical tensions affecting consumer sentiment.

Market Recovery and Future Outlook

While there are signs of recovery in urban markets, full revival remains elusive. Factors like tax breaks and lower food inflation have helped, but job uncertainties in sectors like IT pose new challenges. P&G notes varied growth trends across emerging markets, with India growing at a modest 5%.