Business

Mahindra & Mahindra Defies Slowdown Predictions, Bets Big on SUV Sales Surge

SUV Sales Remain Strong Despite Global Challenges

Despite growing concerns about a potential slowdown in SUV sales due to geopolitical tensions, US tariffs, and IT sector layoffs, Mahindra & Mahindra, India's leading SUV manufacturer, remains optimistic. The company believes that the demand for SUVs in India and abroad is far from peaking.

No slowdown, SUVs to power car sales: M&M

Expansion and Innovation Drive Growth

With plans to introduce four new concept SUVs by 2027, Mahindra & Mahindra is not only focusing on strengthening its domestic market presence but also on expanding its footprint in international markets. These new models, capable of featuring both electric and internal-combustion powertrains, signify the company's commitment to innovation and sustainability.

Strategic Global Expansion

The company's global strategy is phased and calibrated, starting with markets where it already has a presence, such as South Africa and Australia, followed by right-hand drive markets like the UK with electric vehicles, and finally targeting markets with its global lifestyle pickups.