Phuket's Transformation into a Luxury Real Estate Hotspot

Phuket is rapidly evolving from a beloved tourist destination into a bustling hub for luxury real estate, attracting developers and international buyers alike. The demand for high-end pool villas is surging, with transactions often completed in cash, bypassing traditional bank loan processes.

The Driving Forces Behind the Boom

According to Colliers Thailand, the real estate sector in Phuket has seen a robust investment of 34.9 billion baht. The 30-50 million baht pool villa market is particularly vibrant, with prime locations like Cherngtalay, Bang Tao, Kamala, and Rawai leading the charge.

Kromchet Vipanpong, CEO of AssetWise, emphasizes the preference for pool villa projects due to their high profit margins and the efficiency of cash transactions from international clients.

Competitive Edge: Location, Design, and Service

Developers are focusing on three key differentiators to stand out in this competitive market. Strategic partnerships and rare plot acquisitions are becoming commonplace, as seen with Botanica Luxury Villas and MontAzure's collaboration in Kamala.

Market Dynamics and Future Outlook

The "build-as-you-sell" model ensures the market avoids oversupply, with developers targeting a selective audience. Russian investors remain a significant force, with projects like AssetWise's The Title Villa Estella in Nai Yang selling out rapidly due to their prime locations and amenities.

Foreign buyers prioritize functionality, with swimming pools being a must-have feature. Colliers anticipates more developments from Bangkok's major developers in the latter half of 2025, signaling Phuket's rise as a premier real estate battlefield.