Genesis Advertising and Puretech Digital have merged to form Genesis Group, combining traditional and digital marketing services. The merger aims to offer comprehensive solutions t...
The India-UK Free Trade Agreement (FTA) is set to transform the Indian textile industry by reducing tariffs, opening new markets, and enhancing global competitiveness. Experts high...
Amazon.com Inc. is increasing its advertising spending on X.com, a significant shift from its previous strategy. Apple Inc. is also considering testing ads on the platform. Both co...
Amazon.com Inc. is increasing its advertising spending on X.com, a significant shift from its previous strategy, with CEO Andy Jassy playing a key role in this decision. Apple Inc....
Google introduces Meridian, an open-source Marketing Mix Model designed to enhance the measurement of digital and AI-powered marketing campaigns. With over 20 measurement partners,...
