Phuket's Property Market Thrives Amidst Global Interest

According to Colliers Thailand’s Research Department, the first quarter of 2025 witnessed the launch of over 45 new condominium and holiday home projects, marking a total investment value of 49.16 billion baht. Despite a slight decrease in newly available units—ranging between 8,000 and 10,000 from the previous peak of 20,000 units—Phuket’s property market continues to exhibit vibrant dynamics.

Nai Thon Beach: A Unique Opportunity for Investors

Nai Thon Beach stands out with its significant growth potential and minimal competition. Currently, the market features only two condominium projects with 820 units, making up just 2.18% of the total condominium supply. The villa segment is even more exclusive, with six projects offering 113 units, accounting for only 2.75% of the holiday home market.

International and Local Demand on the Rise

Foreign investors, especially from Russia, are leading the demand in Nai Thon Beach, seeking refuge from conflict. Interest is also growing among buyers from Europe, Scandinavia, China, and India, looking for second homes or long-term leasehold investments. High-end Thai investors are increasingly drawn to this serene beachfront location, valuing privacy, peace, and strong rental potential.

Prime Location and Rising Land Prices

Nai Thon Beach's appeal is further enhanced by its prime location, just 10–15 minutes from Phuket International Airport, and surrounded by luxury amenities. This has led to escalating land prices, with mountain plots ranging from 15–30 million baht per rai and beachfront land surging to 25–50 million baht per rai.

A Strategic Investment for the Future

With Phuket’s tourism sector rebounding, particularly among long-stay visitors and retirees, Nai Thon Beach represents not just a current hotspot but a promising opportunity for visionary investors. The quick sell-out of luxury villas priced around 100 million baht underscores the area's appeal to high-net-worth individuals.