Why Vietnam is Importing Durian Despite Being a Major Producer

Durians have seen a significant increase in Vietnam's fruit imports, accounting for 1.17% compared to 0.24% in the same period last year, as reported by Vietnam Customs. This trend highlights a growing demand for foreign durian varieties, such as Malaysia's Musang King, in a country known for its own durian production.

The Rise of Foreign Durian Varieties

Importers attribute the surge in imports to the popularity of varieties like Musang King, which are perceived as premium. Despite Vietnam's own production of these varieties, limited output and off-season supply gaps have led to increased imports from Malaysia and Thailand.

Marketing and Branding Play a Key Role

The strong branding of Musang King has made a significant impact on Vietnamese consumers, who view it as the top durian variety. Meanwhile, Malaysia is expanding its branding efforts to include other premium varieties like Black Thorn and Red Prawn, aiming to capture more of the global market.

Challenges for Vietnam's Durian Exports

Vietnam faces challenges in maintaining its durian export growth, with a 74% decline in exports to China in the first four months of 2025 due to stricter quality inspections over chemical residue concerns.