Kim Deok-joo's Vision for the Health Functional Food Market

At the recent '2025 Korea Health Functional Food Academic Conference', Kim Deok-joo, a representative from Chamyeonsa, shared insights on the future strategy for the health functional food subscription market. He emphasized the necessity of combining professional consultations with AI technology for success in the personalized health functional food market.

Since the legalization of personalized health functional food subscription services in 2025, new opportunities have emerged. Chamyeonsa's 'Fitamin' service has proven the importance of professional consultations, with 59.6% of customers showing high satisfaction and purchase intent, especially among those over 60 concerned about product safety.

The Role of AI in Enhancing Consultation Services

Kim highlighted that AI alone cannot perfect personalized services. Research shows 97.31% of AI recommendations align with pharmacists' advice, underscoring the irreplaceable value of professional knowledge in guiding AI's limitations.

Introducing Mediary: A New Platform for Health Consultations

Chamyeonsa launched 'Mediary', an open B2B2C subscription service platform focusing on health consultations, particularly for the 40-60 age demographic, marking a significant step towards integrated health services.

Future Directions: Combining Health Functional Foods with Medication

With the development of 'Health Functional Food-Medication Interaction GPTs', Chamyeonsa aims to enhance consultation effectiveness, leveraging large datasets for accurate and reliable information.

Kim concluded, "Health management must centralize around pharmacies, with segmented health functional foods serving as future growth drivers," envisioning a unified complex service combining prescription, general, and health functional foods.